Optiscan has partnered with Pentax in the US$1.2 Bn pa global flexible endoscope market.
Together both companies have collaboratively developed the world’s first flexible endomicroscopes.
The product received regulatory clearances from the FDA in the USA, and the CE Mark for Europe, and was released to the world market on 1 March 2006.
Flexible endoscopes are primarily a diagnostic medical instrument used predominantly in the gastrointestinal tract. The Optiscan / Pentax flexible endomicroscope enables gastroenterologists to image cellular and sub-cellular structures in real time from and beneath the surface of tissue.
At 1,000 times magnification, these images are of approximately 10 times greater magnification than the nearest competitor product.
To introduce Optiscan’s breakthrough technology to the market Pentax have sponsored a series of global clinical trials. These clinical trials have produced excellent results and are demonstrating the clinical efficacy of the flexible endomicroscope. To review the latest in images and results from these trials visit www.endomicroscopy.org
Numerous publications have also appeared in leading peer reviewed
journals such as Gastroenterology and Gastrointestinal Endoscopy, ensuring
high awareness in the target market of gatroenterologists.
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to review latest publications.
The global flexible endoscope market is highly concentrated and dominated by the three Japanese camera companies; Pentax, Olympus and Fujinon. Combined, these three companies hold about 95 percent of the global market.
Pentax is the global market number two and is looking to grow its market share. Pentax is following a strategy of business growth through the introduction of new technologies and Optiscan’s flexible endomicroscope technology is at the forefront of their efforts to realise this strategy.
Pentax has a significant global sales force, extensive in-market service infrastructure and well established relationships with doctors in all major markets around the globe. Pentax maintains direct sales forces in Europe (Pentax Europe), USA (Pentax of America Corporation) and Asia. Pentax works with dedicated long term distributors in other markets.
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